随着上海市步入老龄化社会的步伐不断加快,老年人旅游市场在最近十几年得到了一定的开发与发展。与此同时,在发展的过程中也出现了一些问题,而研究并解决这些问题是推进上海市老年人旅游快速、健康发展的必经之路。本文通过对上海市老年人群体特征的分析,结合上海市老年人旅游市场发展的现状,力求对当下老年人旅游存在的问题提出一些有建设性的解决方案以及未来的发展策略。 With the accelerating pace of Shanghai into an aging society, the tourism market for the elderly has enjoyed some development and development over the past decade or so. At the same time, some problems have emerged in the process of development, and studying and solving these problems is the only way to promote the rapid and healthy development of the elderly in Shanghai. Based on the analysis of the characteristics of the elderly in Shanghai and the current situation of the development of the tourism market for the elderly in Shanghai, this article tries to put forward some constructive solutions to the current problems of the elderly in tourism and the future development strategies.