波德里亚在《消费社会》中分析后工业社会中的消费现象,通过展示后工业社会中物的价值的变化,以及由此产生的人与物、人与人关系的变化,来揭示消费社会的运行逻辑。而进入网络社会后,人类的感知方式和生活模式,以及现代社会的政治、经济、文化等各方面都发生了巨大变化。文章沿着波德里亚对消费社会的分析,研究互联网时代人对物的感知方式、通过物建立的人际关系的变化。 Baudrillard analyzes the phenomenon of consumption in the post-industrial society in the “consumer society” to reveal the changes in the value of things in post-industrial society, as well as the changes in people, Run logic. After entering the online society, great changes have taken place in human perception and life style, as well as the political, economic and cultural aspects of modern society. Based on the analysis of Baudrillard’s consumer society, the article studies the ways of human perception of things in the Internet era and the changes of interpersonal relationships established through things.