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在市场经济条件下，企业战略制定应遵循的基本原则是：构筑一个持久的竞争优势；利用从内外环境中发掘出的机遇；关注抗风险的程度；突出重点；保证可行性；具有透明性和连续性；适当、合宜的组织结构；重视技术创新；密切企业与顾客的联系；提高企业的经济效益．
Under the conditions of a market economy, the basic principles to be followed in formulating a business strategy are: building a long-lasting competitive advantage; using opportunities uncovered from the internal and external environment; paying attention to the extent to resist risks; highlighting priorities; ensuring feasibility; transparency and Continuity; appropriate and appropriate organizational structure; emphasis on technological innovation; close business and customer contact; improve the economic efficiency of enterprises.