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创意是一种奇思妙想的创新思维意识,挖掘人们生活中形成的观念资源,进而提升资源价值的方法。让传统概念与现代生活元素进行重组构架,打破常规来探索,标新立异去再造,思维碰撞与智慧对接的超越,创造出不同于寻常的设计方案。广告和设计是不同的,但尽管如此,它们也是隔河相望的同乡邻里,互相能够知道彼此的语言,两者相通互动之处盛多。设计,更多的是一种表现,是依附客观事物情节内容,表达自己的理解和看法。广告通常是身不由主,“最高境界”是为客户服
Creativity is a whimsy of innovative thinking, digging the concept of resources formed in people’s lives, thereby enhancing the value of resources. Let the traditional concept and the elements of modern life reorganization framework, to break the routine to explore, unconventional to rebuild, collision of thinking and wisdom beyond, to create a different from the unusual design. Advertising and design are different, but in spite of this, they are also neighbors across the river to each other to understand each other’s languages, the interaction between the two places many. Design, more of a performance, is dependent on the contents of the objective things, to express their understanding and views. Advertising is usually unsure, “highest level ” is for the customer service