当下,中国以迅猛之势进入新媒体时代,媒体格局日新月异,终端载体层出不穷。互联网的出现,使得更多的民众借助网络舆论,让不同社会群体都有了利益表达的通道,可以说互联网正在帮助转型期的中国社会去塞求通,活血化瘀。但是在这个“人人都是麦克风”、“人人都是记者”的时代,互联网给政府的事件处置及舆情应对都带来了巨大的挑战。 At the moment, China has entered the era of new media with a swift and violent trend. With the ever-changing media landscape, terminal carriers are emerging one after another. The advent of the Internet has enabled more people to make use of online public opinion so that different social groups have channels of interest expression. It can be said that the Internet is helping the Chinese society in transition to get through and blood circulation. However, in this era of “everyone is a microphone” and “everyone is a reporter,” the internet has brought enormous challenges to the handling of the government’s incident and public opinion.