动画是特有的一种艺术形态,动画角色视觉形象各具特色富有民族传统文化特色,动画角色视觉形象受各地的文化因素、社会因素影响而各具特点,艺术价值和商业价值是其存的意义,具有受众性和传播性。目前国内的动画角色视觉形象设计水平与国际相比仍具有一定的差距,本文就这几方面内容对动画角色视觉形象进行分析。 Animation is a unique form of art. The visual characters of animation characters have their own characteristics and are rich in traditional culture. The visual image of animation characters is different from the cultural factors and social factors of various places. The artistic value and commercial value are the meanings of their existence , With the audience and communication. At present, the design level of the visual image of animation characters in our country still has a certain gap compared with the international ones. This article analyzes the visual images of the characters in these aspects.