一、问题的提出迄今为止,国内外关于财务管理的教科书品种繁多,名称不一,如公司理财、公司金融、财务管理、财务成本管理、公司财务等等。相当一部分本科类院校都以普通高等教育国家级规划教材为使用标准。如中国人民大学出版社的《财务管理学》等等。无论是规划教材还是一般教材,除了名称各异以外,国内财务管理教材的基本特点是:以定义、特点、概述、计算等为主要内容,缺乏案例导入,内容虽然比较完整,但很难调动起学生的积极性,而且传统财务管理的理论和实务脱节 First, the issue raised So far, at home and abroad on financial management textbook variety, names vary, such as corporate finance, corporate finance, financial management, financial cost management, corporate finance and so on. A considerable number of undergraduate colleges and universities have adopted the national higher education planning materials as the standard. Such as Renmin University of China press “financial management” and so on. The basic characteristics of domestic financial management textbooks are: definition, characteristics, overview, calculation, etc., the lack of case introduction, although the content is relatively complete, but it is difficult to mobilize Student motivation, but also the traditional financial management theory and practice are out of touch