社会在进步,文明在发展,数字化时代的到来真可谓是一把“双刃剑”给我们带来便捷的生活方式,将信息的吸收集中在一个视觉屏幕上,更加快餐化的汲取知识,供人们足不出户,就能乐享天下事,然而这也使纸面载体日渐受到冷落,影响冲击最大的当属民营实体书店,近年来民营实体书店渐渐在城市中缺乏存在感,特别是小型民营书店已岌岌可危,相继倒闭。文章从个体民营实体书店面临的现实问题入手,从“体验设计理念”出发宏观的概括当前实体书店的生存需要了解当下消费人群,并被消费人群所“感受”以此达成双方的和谐共处。使实体书店以新的面貌出现在大众视野。 Social progress, civilization is developing, the advent of the digital age can be described as a “double-edged sword ” to bring us a convenient way of life, the information absorbed on a visual screen, more fast food to learn , For people to stay at home, you can enjoy the world affairs, but it also made the paper carrier increasingly neglected, the impact of the most influential private entity bookstore, private physical bookstore in recent years gradually lack of presence in the city, especially Is a small private bookstore has been at risk, have closed down. The article starts with the practical problems faced by individual private entity bookstores and starts with “experiencing the design concept” to summarize the current physical bookstore survival needs understanding of the current consumer groups, and by the consumer groups “feelings” in order to achieve both live in harmony. So that the physical bookstore with a new look in the public field of vision.