关于包装的概念，业内人士可能认为不屑再提，普通消费者似乎也都心里明白。然而在实现中，对包装的实质概念仍有许多认识不清的问题，如有些企业的决策者和专业人员在新产品开发中，往往摆错了产品主体与包装的关系，使产品与包装本末倒置；有些专家和官员一谈到包装发展史，? On the concept of packaging, the industry may think that disdain mention, the average consumer seems to know all too well. However, in actual implementation, there are still many unclear issues about the actual concept of packaging. For example, some enterprises’ decision-makers and professionals often put the wrong relationship between the main body of the product and the packaging in the development of new products so that the products and packaging are put in the cart before the horse Some experts and officials talked about the history of packaging ,?