经济全球化使竞争环境发生了重大的变化,同时也迎来了品牌制胜时代的到来。加入WTO,伴随着境外设计机构在中国的发展,以及行业管理体制的转轨和资质的逐步放开,品牌已日益取代资质成为工程设计企业以及业主的关注焦点。 Economic globalization has brought about major changes in the competitive environment, but also ushered in the era of brand winning. With the advent of WTO, with the development of overseas design institutes in China and the gradual opening up of the industry management system and qualification, the brand has increasingly replaced the qualification as the focus of engineering design enterprises and owners.