论文部分内容阅读
随着我国市场经济体制的改革,供电企业的营销管理策略也在不断的改进,为了使电力企业更好的发展,企业管理人员在需要为企业树立更好的形象,还要大范围的扩大市场,为企业创造更大的收益,这些都是电力企业营销管理策略中的重要内容。本文分析了我国电力企业营销管理的现状,并对创新电力营销管理理念提出了几点建议,希望可以促进电力行业的发展。想要提高企业的营销管理水平,为用户提供优质的服务非常重要,这也是提高企业电力营销的有效手段,为电力企业更好的发展提供了方向,本文对如何提高服务提出建议,希望得到相关人员的采纳。
With the reform of the market economy system in our country, the marketing management strategies of the power supply enterprises are also constantly improving. In order to make the power enterprises develop better, the enterprise managers need to establish a better image for the enterprises and expand the market in a wide range , For enterprises to create greater benefits, these are the power company marketing management strategy an important part. This article analyzes the status quo of marketing management of power enterprises in our country, and puts forward some suggestions on innovation of power marketing management ideas, hoping to promote the development of power industry. Want to improve the level of marketing management, to provide users with high quality service is very important, which is also an effective means of improving the power marketing of enterprises for the better development of power companies provide a direction, this article on how to improve service recommendations, hoping to get relevant Personnel adoption.