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以个人为主体的推广媒介就是微媒体,目前常见的微媒体有微博、微信、微电影等,微媒体的出现丰富了信息传播途径,增加了人们互动交流的平台,给现代社会注入了新的活力,也可以说现代社会已经进入一个新的“微时代”。微媒体比传统媒体在信息传播方面具有很大的优势,微媒体的出现给高职院校的学生管理工作带来了挑战,同时也为高职学生管理工作提供了新的平台。
The promotion medium with the individual as its main body is the micro-media. At present, the common micro-media include Weibo, WeChat, micro-movie, etc. The emergence of micro-media enriches the means of information dissemination and increases the platform for people to interact with each other and infuses modern society with new The vitality of modern society can also be said that a new “micro era” has entered. Compared with traditional media, micro-media has great advantages in information dissemination. The emergence of micro-media poses challenges to the management of students in higher vocational colleges and also provides a new platform for higher vocational students to manage their work.