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6月份,重卡行业已经进入传统意义上的淡季,但华菱重卡仍然一枝独秀,当月完成销量2305辆,同比增长83%;上半年完成销量13341辆,接近去年全年的总销量,同比累计增长56%,大大高于行业1.79%的增速平均值。华菱重卡的快速增长,与华菱星马去年以来对营销体系的一系列内外部改革是分不开的。华菱星马在全国范围内广泛推行了营销人员驻点经销商和服务商的制度,加大服务经销商和对市场开发的力度;改革营销人员激励制度,激发了营销体系的活力和一线市场人员的积极性;鼓励市场人员走出去,成立销售公司,开发薄弱地区市场。去年下半年开始实施的大租赁、大物流营销模式的改革,在海
In June, heavy truck industry has entered the traditional off-season, but Hualing heavy truck is still outshine others. The sales volume of the month was 2305 units, up 83% over the same period of previous year. In the first half of the year, the sales volume was 13,341 units, close to the total sales volume of last year, a year-on-year increase of 56 %, Much higher than the industry average of 1.79% growth rate. The rapid growth of Hualing Heavy Truck is inseparable from the series of internal and external reforms of Hualing Star Horse since last year. Hualing Star Horse widely implemented throughout the country marketers resident distributor and service providers in the system, increase service dealers and market development efforts; reform of marketing staff incentives to stimulate the vitality of the marketing system and front-line market Staff enthusiasm; encourage market personnel to go out, the establishment of sales company, developing a weak regional market. The second half of last year, the implementation of the big leasing, large logistics marketing model reform, in the sea