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在房地产开发的生物链上,销售代理与广告策划的不可分割性是显而易见的。南京房地产业中的一些现象值得业界同仁思考。房地产业是一个综合性极强的特殊行业,99年在深圳参加全国房地产总裁论坛,大家讨论了三天得出一个结论:房企的核心竞争力是整合社会资源!但整合社会资源又分为两个层面来理解:第一是整合资源能力的强与弱;第二是可供整合资源的多与少。这应该是房企生存发展的一个思考点。房地产业的特性是什么?简单归纳为两点:第一是极强的区域性;第二是投资的不可逆转性。极强的区域性即房
In the real estate development of the biological chain, the indivisibility of sales agents and advertising is obvious. Some phenomena in Nanjing real estate industry colleagues worth thinking. Real estate industry is a very comprehensive special industry, 99 years in Shenzhen to participate in the National Real Estate CEO Forum, we discussed three days to come to a conclusion: the core competitiveness of housing prices is the integration of social resources! But the integration of social resources are divided into Two levels to understand: the first is the ability to integrate resources strong and weak; the second is more and less for the integration of resources. This should be a reflection of the survival and development of housing prices. What are the characteristics of the real estate industry? Summarized briefly into two points: the first is a strong regional; the second is the irreversibility of investment. Very strong regional that room