电视传媒正面临怎样的变革? 据美国某咨询机构日前发布的一份研究报告指出:电视网市场正在走向均衡,以节目为中心的新竞争时代已经到来。可以看到,从付费频道到节目的市场化运作到日趋成熟的电视剧交易市场,近年来电视市场从网络经营逐步向内容经营复位与回归。内容(节目)产业是电视行业的特有 According to a research report released by a U.S. advisory body recently, the television network market is moving towards a balanced and program-centric era of new competition has arrived. It can be seen that from the paid channel to the market-oriented operation of the program to the maturing drama market, in recent years the television market has been gradually resetting and returning to content management from network operation. Content (program) industry is unique to the television industry