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在中国市场增速放缓,全球汽车业处于技术变革的时期,一家以座椅闻名的零部件公司如何应对新形势?尽管已经过了13年,但李尔(Lear)公司副总裁兼中国区总经理昌宏顺还是能脱口而出他在浦东那家汽车门板制造厂协助处理问题的时间:37天。1917年成立于美国底特律的李尔,在它的历史上,这37天恐怕是难以忘却。或许这也是后来其业务调整的一个注释。故事是这样发生的。2002年10月,上海通用别克君威投产,李尔是其门板供应商。3个月后,售往华南地区的一些车辆开始出现门板脱胶现象。汽车门板的基板一般是由塑料粒子注塑而成,上面喷胶、加热,通过真空吸塑粘上皮革,这次脱胶是皮革从门板边缘脱离基板。等到2003年2月,全国各地的君威陆续出现
In the Chinese market slowdown, the global automotive industry is in a period of technological change, a seat-known parts companies how to deal with the new situation? Although it has been 13 years, but Lear Corporation Vice President and China Chang Hong-shun, general manager or can blurt out his Pudong car door manufacturer to help solve the problem time: 37 days. Lear, founded in Detroit, the United States in 1917, is probably unforgettable in its history. Perhaps this is also a comment later on its business adjustments. The story happened this way. October 2002, Shanghai GM Buick Regal put into operation, Lear is its door supplier. Three months later, some vehicles sold in southern China began to appear door degumming. Automotive door panels are generally made of plastic particles injection molding, the above spray, heat, vacuum adhesion through the vacuum on the leather, the degumming is the leather from the edge of the door off the substrate. Wait until February 2003, the Regal around the country one after another