经营需要推销并由此而盈利。但是，并非所有的推销活动都能够盈利或必须盈利。面对不同的形势和需求，企业经营要求推销活动达到不同的目的。例如，企业为了宣传、扩大社会影响、占领和扩展市场，往往需要开展微利或无利的推销活动；为了减少库存回收资金，往往需要进行无利甚 Business needs marketing and profit from it. However, not all sales promotion activities are profitable or must be profitable. Faced with different situations and needs, business operations require marketing activities for different purposes. For example, in order to promote and expand social influence, occupy and expand the market, enterprises often need to carry out low-profit or non-profit marketing activities. In order to reduce the inventory recovery funds,