《营销科学学报》筹备于2004年,正式创刊于2005年。如果从创刊日算起,学报走过了整整10年。当时清华营销系和北大营销系共同倡议创立学报,主要目的是搭建一个交流平台,推动营销领域的原创性研究,促进中国营销学术水平的提高。过去的这些年,在国家自然科学基金委管理科学部的支持下,在全国各高校营销同仁的关心、呵护下,学报质量不断提高,影响越来越大。学报举办的学术年会,已成为国内营销学术界的盛事。 Journal of Marketing Science was prepared in 2004 and officially launched in 2005. If you start from the date of publication, the journal has gone through a full 10 years. At that time Tsinghua Marketing Department and Peking University Marketing Department jointly advocated the creation of journals, the main purpose is to build an exchange platform to promote the marketing of the original research to promote China’s marketing and academic improvement. In the past years, under the support of NSFC’s Management Science Department and under the care and support of marketing colleagues in universities all over the country, the quality of journals has been continuously improved and their influence has been growing. Academic annual conference organized by the journal has become a grand event in the domestic marketing academic community.