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2005年6月的一天,中国电信的一位员工走进武汉一高校的学生宿舍,对中国铁通用户进行了访问。看到这一幕,作为一个营销专业的学生,我首先想到的是中国电信的市场调查工作做得真不错,但我头脑里马上又闪现出另一个想法:中国电信开始关注铁通了?或者说中国铁通已对中国电信构成了一定的威胁?带着这种疑虑,我仔细研究了一下中国铁通的演进史。发现年仅四岁的铁通已经显示出强大的生命力。而铁通针对大学生这一特殊消费群体的营销策略尤为令人关注。
One day in June 2005, an employee of China Telecom walked into a dormitory of a university in Wuhan and interviewed China Tietong users. Seeing this scene, as a marketing major, my first thought was that the market research work of China Telecom did a good job, but my mind immediately flashed another thought: China Telecom began to pay attention to China Railcom, or China Tietong has posed a certain threat to China Telecom? With such doubts, I carefully studied the evolution of China Railcom history. It is found that TTC, which is only four years old, has shown great vitality. The CRC’s marketing strategy for college students, a special consumer group, is of particular concern.