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3月28日,2014中国广告年度大奖颁奖盛典如期举行,对2013年表现突出的广告公司、企业、媒体以及个人进行了表彰。同时,《中国广告》杂志联合数字100发布了2013年中国广告业影响力指数的研究报告。该调查报告尤其针对中小企业对品牌营销的需求以及市场特征进行了分析,同时,数字100调研也发现,中国广告与品牌大会是品牌主和广告公司的
On March 28, 2014 China Advertising Annual Awards Ceremony was held as scheduled and commended the outstanding performance of advertising agencies, enterprises, media and individuals in 2013. In the meantime, the “China Advertising” magazine jointly released a study on the 2013 China Advertising Index. The survey report specifically analyzed the needs of SMEs for brand marketing and market characteristics. Meanwhile, the survey conducted by the number 100 also found that the advertising and brand conventions of China are brand owners and advertising agencies