爱美已不再是女人的专利,许多男生也逐渐开始注重自己的穿衣打扮。韩国的各大商场见此商机,推出“重男轻女”的营销手段抓住男性消费者。随着旅游旺季的到来,各大商场在举行大型促销活动掀起业界竞争的同时,还将目光投放到男性消费群体,加大竞争差距。今年5月,在乐天明洞总店的男性卖场内增设化妆品专区、7月份更在弥阿店的男性卖场增设时尚发 Beauty is no longer a woman’s patent, many boys are gradually beginning to focus on their own dress. The major shopping malls in South Korea to see this opportunity to launch “patriarchal ” marketing approach to seize the male consumer. With the advent of the tourist season, the major shopping malls in the large-scale promotional activities set off to compete in the industry, but also look to the male consumer groups, increase the competition gap. In May this year, a cosmetics store was set up in the men’s store in Myeong-dong, Lotte. In July, more fashion stores were opened at male stores in Mi Ah