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在分销有关文献中关于渠道整合(“直接”整合的分销队伍与“间接”非整合的分销队伍)研究主要基于交易成本经济学(TCE)。一些研究已经证实,交易成本经济学在渠道整合中关键的几个交易成本因素,如交易频率等方面能预测成功。不过,也没有交易成本经济学对公司绩效的明确影响。本研究探讨依据误差观点的交易成本经济学规律得到的绩效成果,其中误差是借用相关研究的成果。研究模式已经经过196家新公司的样本测试。研究结果表明,与早期研究结论相一致,一些渠道整合的决定,其他理论不支持的可以由交易成本经济学解释。结果也证实交易成本经济学规范价值在于与交易成本经济学的规律相一致(如资源特定性的情况下采用直接分销渠道)并对公司绩效给予积极的影响。
Research on channel integration ( “Direct ” integrated distribution and “Indirect ” non-integrated distribution) in distribution literature is mainly based on Transaction Cost Economics (TCE). Some studies have confirmed that transaction cost economics can predict success in several key transaction cost factors in channel consolidation, such as transaction frequency. However, there is no clear impact of transaction cost economics on firm performance. This study explores the performance outcomes derived from the economics of transaction costs based on error perspectives, where errors are borrowed from the results of relevant studies. The research model has been tested on 196 new companies. The results show that, consistent with earlier findings, some channel consolidation decisions that other theories do not support can be explained by transaction cost economics. The results also confirm that the normative value of transaction cost economics is in line with the law of transaction cost economics (eg direct distribution channels where resource specificity exists) and positively affects company performance.