动漫设计是高校数字媒体艺术专业的核心教学内容,将定制式漫画形象设计及衍生产品创意制作作为大创项目进行训练,既顺应市场需求,也符合专业学习的方向。团队以此作为研究方向,并展开项目的实践,旨在提升团队的专业技能与创业能力,通过创业训练为今后的从业与创业方向另辟蹊径。目前,定制式漫画形象设计及衍生产品创意制作项目市场需求量较大,如电商商铺及品牌推广代言形象、婚庆主题漫画形象与衍生品设计、个人用 Animation design is the core teaching content of digital media art major in colleges and universities. Training of customized comic image design and derivative product creation as a creative project can not only conform to the market demand but also conform to the direction of professional learning. Team as a research direction, and start the project practice, designed to enhance the team’s professional skills and entrepreneurial capabilities, through entrepreneurial training for the future direction of employment and entrepreneurship. At present, there is a large market demand for customized comic image designs and derivative product creative projects, such as the image of commercial shops and brand promotion endorsements, the wedding theme comic images and derivative designs, the personal use of