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公关活动形形色色,公关定义众说纷纭。然而不管怎样,公关主体、公关对象和传播,都是其构成的核心元素。不管公关主体或对象是社会组织,公关公司,还是群体、个人,也不管公关方式是人际传播、大众传播、还是行为活动传播,公关活动都是通过有控制的信息传播,谋求建立、建设有利于生存发展的恰宜关系状态和关系环境。
Public relations activities of all kinds, public relations different opinions. However, public relations subjects, public relations subjects and communication are all the core elements of their composition. Regardless of the subject or object of public relations is a social organization, public relations companies, or groups, individuals, regardless of public relations is interpersonal communication, mass communication, or dissemination of behavioral activities, public relations activities are through controlled dissemination of information, seeking to establish and build favorable The right relationship between the survival and development of the state and the relationship between the environment.