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日前著名财经杂志《财富》评选出2001年最失败的经营案例——企业并购量失败案例:惠普与康柏这是总资产达870亿美元的史无前例的大合并项目。惠普创始者们的继承人,对合并之举一直持批评态度自有其道理。合并后至少要到2003年公司的收入才开始呈增长之势,而“合并可节省25亿美元开销”的好处要到2004年方能兑现。合并后的业务涉及到7种操作系统、5种中央处理器,具体细节更是纷繁芜杂。商业电影最失败案例:反垄断在影片中,影星蒂姆·罗宾斯塑造了一个翻版的比尔·盖茨。故事情节相当老套:讲述了一个软件业巨头采取盗窃、谋杀等手段企图控制全球通信网络的阴谋,还影射了美国司法部门与微软的斗争。市场营销量失败案例:索尼代言人电影评论家戴维·麦宁的名字频频出现在媒体上,他最钟爱的电影是《空心人》,最讨厌的是《骑士传说》。脾气古怪的他是索尼公司设计的虚拟形象代言人,索尼希望利用他大造广告声势,但却事与愿违,惨遭失败。
Recently, the famous financial magazine “Fortune” named the most failed business case in 2001 - M & A volume failure Case: HP and Compaq this is an unprecedented total assets of 87 billion US dollars in the merger project. The successors of HP's founding fathers have always held a critical attitude toward the merger. At least until 2003 after the merger, the company's revenue began to show an upward trend, while the “merger can save $ 2.5 billion in expenses,” the benefits will not be met until 2004. The combined business involves seven kinds of operating systems, five kinds of CPU, the details are numerous and complicated. The most failed commercial movie Case: Antitrust In the film, movie star Tim Robbins shapes a replica of Bill Gates. The story is rather old-fashioned: It tells the story of a software giant trying to control the global communications network through theft and murder. It also mirrors the U.S. administration's fight with Microsoft. Marketing volume failed Case: Sony spokesman Movie critic David Naining's name appears frequently in the media, his favorite movie is “Hollow Man”, the most annoying is “Knight Legend.” Unusual temper he is Sony's virtual image design spokesman, Sony hopes to use his big advertising momentum, but contrary to expectations, failed.