鲍德里亚的消费社会理论认为:在消费社会里人们消费的不再是商品的使用价值,而是符号赋予的意义;对消费的追求导致人失去理性,人际关系变得冷漠,人的心灵受到商品的异化。乔治·爱略特在她的作品《亚当·比德》中塑造了亚瑟和海蒂这两个被异化的消费者的形象,从而反映出她对消费文化的担忧。与此同时,她又树立了以亚当和黛娜为代表的道德典范,从而把她医治消费文化疾病的道德药方渗透在小说中。具体说来,她的道德药方主要包括:对传统价值的尊崇、“因果报应”思想、“利他主义”思想以及“同情意识”思想。 Baudrillard’s theory of consumer society holds that in the consumer society, people are no longer using the value of goods, but symbolic meaning; the pursuit of consumption leads to the loss of rationality, the interpersonal relationship becomes indifferent and the human mind is affected Alienation of goods. George Eliot, in her work “Adam Bide,” shaped the image of two alienated consumers, Arthur and Heidi, to reflect her fears about a consumer culture. At the same time, she established the moral model represented by Adam and Dinah, thus infiltrating her moral prescriptions for the cure of consumer cultural diseases in her novels. Specifically, her moral prescriptions include: respect for traditional values, thoughts of “karma”, “altruism”, and “sympathy consciousness”.