市场营销是致力于通过交换过程满足需求和欲望的人类活动。企业的市场营销就是通过对市场上消费者的调研、分析、预测,有效地组织和管理企业的新产品开发、生产过程及销售活动,以期实现产品交换获取最佳的利润。企业的市场营销活动应以市场为中心,及时了解消费者的需求及未来的变化趋势,来构思、研制、设计、开发、更新自己的产品,制定企业的产品经营策略。 Marketing is a human activity dedicated to satisfying needs and desires through exchange processes. The marketing of an enterprise is to effectively organize and manage the company’s new product development, production process, and sales activities through research, analysis, and prediction of consumers in the market, in order to achieve the best profits for product exchange. The company’s marketing activities should be centered on the market, timely understand the needs of consumers and future trends, to conceive, develop, design, develop, update their own products, and formulate their product management strategies.