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近十年来年国内网络新闻事业发展迅速。随着网络电视、网络直播等网络媒体产品的大范围普及,网络媒体已经赶超报刊、杂志甚至电视等传统媒体成为传播范围最广的媒体。但是网络新闻报道中也产生了许多各方面的问题,其中过度娱乐化是网络新闻发展过程中比较突出的问题,尤其表现在体育等娱乐类网络新闻上。由于体育新闻本身的娱乐大众的性质,使其更容易产生庸俗化、商业化以及过度娱乐化等问题。另外网络媒体对经济利益的追求也促使了网络体育类新闻内容的变质,大量色情、绯闻信息是过度娱乐化的直接体现。
In the past ten years, the domestic network journalism has developed rapidly. With the widespread popularization of online media products such as internet TV and webcasting, the online media has overtaken the traditional media such as newspapers, magazines and even television to become the most widely disseminated media. However, there are many problems in network news reports, of which over-entertainment is one of the more prominent issues in the development of online news, especially in sports and entertainment network news. Due to the nature of sports news itself, the entertainment public makes it more prone to vulgarization, commercialization and over-entertainment. In addition, the pursuit of economic benefits by online media has also led to the deterioration of the contents of online sports news. A large number of pornographic and sex scandal messages are the direct embodiment of over-entertainment.