展览是运用美学原理,公开传播人类科技文明进步的艺术形式。是政治、经济、文化往来和商贸洽谈的一种手段。自从我国改革开放以来,展览事业愈来愈引起人们的重视,数量愈来愈多,场面愈来愈大,是当今社会经济活动中比较活跃的一种形式。企业的市场行为贯穿展览的全过程,会内会外的各种贸易洽谈同时展开,通过供销见面,对推销产品、扩大贸易、抢占市场、争取效益,可以起 Exhibition is the use of aesthetics, the public dissemination of human civilization and technological progress in the art form. It is a means of political, economic, cultural exchanges and business talks. Since China’s reform and opening up, more and more attention has been paid to the exhibition industry. The number is growing and the scene is getting bigger and bigger. It is a form that is more active in today’s social and economic activities. The market conduct of enterprises runs through the whole process of the exhibition. Various trade negotiations within and outside the meeting will be held simultaneously. Meeting through supply and marketing will help promote the products, expand trade, seize the market and strive for benefits.