一、引言在激烈竞争的消费者市场中保持竞争优势，两个新的战略方法有助于企业管理层最大效能地运作公司的技术的资源［１］：（１）核心竞争业务。集中公司主要资源和技术于“核心竞争业务”上；核心竞争业务有超群品质的运作业绩，提供客户特有的消费价值。（２）战略性... I. INTRODUCTION Maintaining competitive advantage in a highly competitive consumer market, two new strategic approaches help a company's management to maximize the efficiency of the company's technology resources [1]: (1) Core competencies. Focus on the company's main resources and technology in the “core competive business”; core competing business has superior quality of operating performance, providing customers with unique consumer value. (2) Strategic ...