论文部分内容阅读
21世纪是一个设计的世纪,包括平面设计,追求的是生活的真实性。任何事物,都可以是设计的元素,任何一种物质都可以变成我们图形变异的工具。平面设计的过程是一个将创意视觉化、符号化的过程,思维根据设计意象对视觉元素进行挑选、变换、组合,将视觉元素进行有机的关联、编码,使之形成特定的符号系统。平面设计是以图形符号作为手段传达信息。平面设计中的信息的整体由两种不同结构的符号承载着,即文字与图形。这两种结构通常是同时出现,互相补充,衍生出信息传达与解读的优势。
The 21st century is a century of design, including graphic design, the pursuit of the authenticity of life. Anything can be a design element, any kind of material can become a tool for our graphical variation. The process of graphic design is a process of visualizing and symbolizing creative ideas. Thinking selects, transforms and combines visual elements according to design images, and organically correlates and codes visual elements so as to form a specific symbology. Graphic design is the use of graphical symbols as a means of conveying information. The overall information in graphic design is carried by two symbols of different structures, namely text and graphics. These two structures are usually simultaneously appear, complement each other, derived from the advantages of information transmission and interpretation.