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全球化与文化经济一体化使地方文化品牌的价值逐渐凸显出来,文化品牌建设可以增强地区的核心竞争力已经逐渐成为共识。各地区在文化品牌建设中充分挖掘地方文化资源,寻找不同的培育核心竞争力的路径与方法。云南省在民族文化品牌建设与培育地区核心竞争力过程中,以旅游产业与文化产业的互动带动民族文化产品的生产、服务和营销,形成了文化品牌建设与地区竞争力培育的路径与特色,使云南民族文化走向世界,增强了云南的核心竞争力。
The integration of globalization and culture and economy has gradually highlighted the value of local cultural brands and the building of cultural brands has gradually strengthened the core competitiveness of the region and it has gradually become the consensus. All localities fully tap the local cultural resources in the cultural brand building and find different paths and methods for cultivating their core competitiveness. During the process of building and nurturing the core competitiveness of national culture brands in Yunnan Province, Yunnan Province has led the production, service and marketing of ethnic cultural products by the interaction of tourism industry and cultural industries, forming the path and characteristics of cultural brand building and regional competitiveness cultivation. Yunnan ethnic culture to the world, and enhance the core competitiveness of Yunnan.