在现在高等职业学校中市场营销专业是很吃香的,所以很多的高等学校都开设了这个专业,以此来获得更多的生源,但是很多的高等职业学校都不太注重这个专业的教学方法,使得这个专业在进行学习的时候,出现了很多的问题,譬如:教学方式不对:设备不全;教授的知识缺乏实用性等,在这个时候,这个专业就要进行课改,使得这个专业变得更好,更实用。本文主要讲述了市场营销专业课改的重要性及如何课改。 Now in higher vocational schools in marketing is very popular, so many colleges and universities have opened the profession, in order to get more students, but many of the higher vocational schools are not too focused on this professional teaching methods, Making this major in the study, there have been many problems, such as: teaching methods are wrong: incomplete equipment; lack of practical knowledge of professors, etc., at this time, this major will be subject to curriculum reform, making the profession more Good, more practical. This article mainly talks about the importance of curriculum reform in marketing and how to reform it.