在大多数商业广告翻译中不乏大量的有意文化误译。在商业广告翻译中,源语文化特征和信息被删减以求迎合目的读者的文化取向,因而造成商业广告翻译领域中难以实现积极的文化交流。本文基于哈贝马斯的交往伦理学和共同真理理论,尝试建构相关的翻译原则以促进商业广告翻译中的文化交流。 There is no lack of a lot of intentional misinterpretation in most commercial translations. In the translation of commercial advertisements, the cultural features and information of the source language are deleted in order to cater to the cultural orientation of the intended readers, thus making it difficult to achieve positive cultural exchanges in the field of commercial translation. Based on Habermas’s communicative ethics and common truth theory, this article attempts to construct the relevant translation principles to promote the cultural exchange in the commercial translation.