《现代企业管理》是许多地方院校管理类专业和其他专业的基础课之一,但长期以来存在着教学方法枯燥、死板,不能很好地结合实际以及教学效果不佳等缺点。本文针对这些问题提出了实践教学法的观点并以其中一章——市场营销管理为例,就其教学环节的可操作性加以分析、论证,以期提高学生的实践能力,改善课程教学效果。 Modern enterprise management is one of the basic courses of management major and other majors in many local colleges. However, there are some shortcomings such as dull and rigid teaching methods, poor combination of practice and poor teaching effect. This article puts forward the viewpoint of practice teaching method according to these problems and takes one of the chapters - marketing management as an example, analyzes and verifies the feasibility of the teaching process, in order to improve students’ practical ability and improve the teaching effect.