新公共外交时代背景下,非国家行为体主导的“去政府化”公共外交成为公共外交发展的重要趋势。本文从蓝海电视台发展概况、栏目内容和制播方式等维度对蓝海电视台的对外传播情况作归纳分析,以发现蓝海电视台在公共外交领域中的对外传播优势和不足,并对以蓝海电视台为代表的中国民营电视台的发展提出建议。 Under the background of the new public diplomacy, the “de-government” public diplomacy dominated by non-state actors has become an important trend in the development of public diplomacy. This paper analyzes the external communication of Blue Ocean Television from the general situation of Blue Ocean Television, the content of its columns and the mode of making broadcast, to find out the advantages and disadvantages of Blue Ocean Television’s external communication in the field of public diplomacy. China’s private television stations to make recommendations.