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当企业明显需要重新定位时,人们为何总是拖拉、逃避?为什么复杂的概念比简单明了的方法更容易被人们接受?好的定位与重新定位概念有哪些检验方法?
Why do people always drag and drop when companies obviously need to be reoriented? Why is the concept of complexity more receptive than the simple and straightforward approach? What are the test methods for good positioning and repositioning concepts?