不久前笔者有幸被公司外派前往全球排名第三的国际知名旅游集团瑞士KUONI学习,时间虽短,但已充分领略到了这个全球卓越旅游运营商的无穷魅力,特别是在市场品牌战略及产品差异化方面,这一距今有106年历史的全球旅游高端品牌,仍旧保持着高昂的变革热情继续引领全球,以下将学习的一些所见所闻,解读一下全球知名品牌在这方面的努力及探索,希望有所启发,有 Not long ago I was fortunate to be expatriated to the world’s third-largest international travel group Switzerland KUONI study time is short, but has fully appreciated the charm of this global excellence in tourism operators, especially in the market brand strategy and product differentiation In terms of technology, this 106-year-old high-end global travel tourism brand still maintains a high level of enthusiasm for change and continues to lead the world. Some of the following will be learned from reading and interpreting the efforts and exploration of global famous brands in this regard , I hope some inspiration, there