旅游行业:政策利好激发巨大市场潜力新一届中央领导集体履职后,旅游不仅在国家对外战略中发挥重要的角色,更被认为是“十八大提出的政治、经济、社会、文化和生态五位一体建设的重要路径”。国务院41号文件发布以来,国家对旅游业发展的高度期待,得到各地党政的积极响应,旅游业成为促进产业升级、构建和谐社会、带动地方形象提高,具有重要驱动力的战略性支柱产业。旅游发展:全球化思考,本地化行动、品牌化策略品牌营销成为吸引投资者、旅游者和各类人才,提高地区竞争力的最主要工具。在国家战略背景下,小到 Tourism Industry: Good Policies Arouse Great Market Potential After the new central leadership performs its duties, tourism not only plays an important role in the country’s foreign strategy, but also is considered as the “political, economic, social, cultural and cultural Ecological Five-one important path to building ”. Since the release of document No. 41 of the State Council, the state has highly anticipated the development of tourism industry and has been positively responded by the party and government across the country. Tourism has become a strategic pillar industry that promotes industrial upgrading, building a harmonious society and boosting the enhancement of local image, which is an important driving force. Tourism Development: Globalization, Localization and Branding Strategy Brand marketing has become the most important tool for attracting investors, tourists and all kinds of talents and enhancing the competitiveness of the region. In the national strategic context, small to