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政府形象塑造的客体是社会公众,但其本质是要影响民意,所要获取的是民意的支持。民意即公众舆论,总与现实问题相关联,其形成、指向及功能往往影响着政府活动的方向与效果。如何实现与民意的有效互动,是政府形象塑造的关键。不久前发生在厦门的PX事件堪称政府与民意互动的典范,厦门市政府也因此树立了良好的形象。为此,本文以此为例探析了政府形象塑造与民意互动。
The object of shaping the image of the government is the public, but its essence is to influence public opinions. What we want to gain is public opinion support. Public opinions, that is, public opinion, are always associated with realistic problems. Their formation, orientation and function often influence the direction and effect of government activities. How to achieve effective interaction with public opinions is the key to shaping the government image. The PX incident in Xiamen not long ago called an example of the interaction between the government and public opinions. Therefore, the Xiamen municipal government has also set a good image. To this end, this article as an example to explore the image of government and public opinion interaction.