互联网+环境下实行新型市场营销教学模式是非常必要的,并且教学过程中应当突出实践教学内容,这主要是为了培养学生的营销技能,并且可以在此基础上实现学生能力与素质的有机统一。因此,早期课程设计可以为人才培养提供有效的指导,并且为后续的教学实践工作奠定坚实的基础。本文对此进行分析。 It is very necessary to implement the new marketing teaching mode under the environment of internet + environment. And the teaching content should be emphasized in the teaching process. This is mainly to cultivate students ’marketing skills and to realize the organic unity of students’ abilities and qualities on this basis. Therefore, early course design can provide effective guidance for personnel training and lay a solid foundation for subsequent teaching practice. This article analyzes this.