(一) 聪明的商家懂得单纯地推销产品不如推销产品品牌,拥有良好的品牌形象更容易缩短与消费者之间的距离。品牌营销成为控制市场的战略手段。有计划地对品牌进行长期的规划,才能使产品在市场中保持长盛不衰,使企业实现永续经营。经营一个品牌,固然有诸多手段,但是,越来越多的人认识到文化艺术的引入也不容忽视。同时,高雅艺术如何在汹涌澎湃的市场经济大潮中得以生存与发展,也是— (A) clever businesses know that simply selling products than selling product brands, with a good brand image easier to shorten the distance between consumers. Brand marketing has become a strategic tool to control the market. Long-term planning of the brand in a planned way will enable the product to maintain its long-term prosperity in the market and enable the enterprise to achieve sustainable development. Although there are many ways to run a brand, more and more people realize that the introduction of culture and art should not be overlooked. At the same time, how elegant art can survive and develop in the surging market economy tide is also -