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当技术障碍一个个被超越后,手机越来越显现出媒体特性:有固定的内容提供商、成规模的受众、定期发送或者可自选的大量信息……尽管手机作为媒体的商用只不过一两年时间,但在这个数字化时代,同样被称为新媒体的网络在国内发展也不过才10年。新媒体的转变之快,以至于手机媒体运营者还在探索赢利模式的时候,投资方就已经不再把手机媒体作为风险投资的重点了。挤去浮躁的泡沫,超越标准之争,手机媒体运营者正在做的,是在现有条件下抓住移动受众的注意力。而内容,则是传统媒体应对新挑战的法宝,向新媒体延伸,为个性化终端用户服务,3G时代,内容依然为王。
When technical barriers are surpassed one by one, mobile phones increasingly exhibit media features: fixed content providers, large-scale audiences, large amounts of information sent on a regular basis or optionally. Although mobile phones are only commercially available as media, Years, but in this era of digitization, a network also known as new media has only been developed in China for 10 years. New media has changed so rapidly that mobile media players are still exploring the profit-making model as investors no longer focus on mobile media as a venture capital. Crowded into the fickle bubble, beyond the standard dispute, mobile media operators are doing is to seize the attention of the mobile audience under the existing conditions. The content, it is the magic of the new media to meet the new challenges, to extend the new media, personalized end-user services, 3G era, the content remains king.