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2017年春节,一对外表酷似脆皮炸鸡的卡通形象“鹦鹉兄弟”风靡社交网络。“鹦鹉兄弟”本是日本电信公司的吉祥物,却成为源源不断的表情包素材。作为一个吉祥物,“鹦鹉兄弟”实际上也是一种象征符号。无论是从罗兰·巴尔特的双重表意结构上看,还是用鲍德里亚的消费符号来解读,“鹦鹉兄弟”都具有一定的符号价值,并能表达完整的符号意义。
Spring 2017, a pair of cartoon images resembling crispy fried chicken “Parrot Brothers ” swept the social network. “Parrot Brothers ” This is the mascot of Japan Telecom, has become a steady stream of facial expression material package. As a mascot, “Parrot Brothers ” is actually a symbol. Whether it is from Roland Barthes’ dual ideographic structure or from Baudrillard’s consumption symbols, the “parrot brothers” all have certain symbolic values and can express complete symbolic meanings.