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近年来,随着出版行业不断的市场化,国民经济的持续发展,出版行业的规模不断扩大,为图书市场带来的前所未有的繁荣面貌。但是作为“双刃剑”的市场化也为图书出版行业带来了新的挑战——如何更加合理有效的保障高水平高质量的图书出版并以图书质量作为出版机构发展的终极目标,这也是传统的出版行业在日益发达的新兴媒体面前保持独特的、长久的生命力唯一可行途径。本文试图分析目前影响图书质量的一些因素并研究合理可行的对策。
In recent years, with the constant marketization of the publishing industry and the continuous development of the national economy, the publishing industry has been expanding in scale and bringing unprecedented prosperity to the book market. However, the marketization as a “double-edged sword” has also brought new challenges to the book publishing industry - how to guarantee the publication of high-quality and high-quality books more reasonably and effectively and regard the book quality as the ultimate goal of the development of publishing houses, This is also the only viable way for the traditional publishing industry to maintain its unique long-term vitality in the face of the emerging emerging media. This article attempts to analyze some of the current factors that affect the quality of books and to study what is plausible and feasible.