成功的品牌经理的出发点应该是了解并满足顾客的需求……需要考虑新品牌产品的整个业务流程，也就是考虑从开发、生产，一直到营销、销售，以及售后服务的整个过程的每个环节，并在重点方面采取最有效的行动。──波士顿顾问公司ＤａｖｉｄＥｄｅｌｍａｎ、Ｍｉｃｈａｅｌ　Ｓ? The starting point for a successful brand manager should be to understand and satisfy the needs of the customer ... The entire business process of a new branded product needs to be considered, ie at every step of the way from development, production, to marketing, sales, and after-sales service And take the most effective action in the key areas. Boston Consulting Group David Edelman, Michael S?