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2008年网络成功对北京奥运会的转播报道后,网络成为新闻报道的主流媒体,外加科技的不断更新与进步,体育新闻报道蒸蒸日上。快速竞争的发展导致体育新闻报道内容出现同质化现象、过度娱乐化等问题。本文是把此问题放在媒介生态的大环境下来研究。在媒介生态的内外环境的角度来考察体育新闻平衡报道问题,并对此问题提出对策。构建其体育新闻报道的绿色可持续发展的生态城堡。
After the internet successfully broadcast coverage of Beijing Olympic Games in 2008, the network has become the mainstream media of news reports. With the continuous updating and progress of science and technology, sports news reports are booming. The rapid competition leads to the phenomenon of homogeneity and over-entertainment in sports news reports. This article is to put this issue in the context of media ecology to study. In the perspective of the media’s ecological environment both inside and outside the sports news reports on the issue of balance, and to put forward countermeasures. Build a green, sustainable eco-castle that covers its sports news coverage.