以M公司服装终端销售人员为调查对象,采用问卷调研方法,对调研数据进行因子分析、方差分析、相关分析的结果表明:与整体工作满意度相关性较大的是工作回报、企业管理、工作背景,而满意度最低的是工作回报和工作背景。服装企业应侧重于改善工作回报、企业管理、工作背景各维度中的因素,提高员工的工作满意度,进而提高企业的服务水平和销售量。 Taking M company clothing terminal salesman as the survey object, using the questionnaire survey method, the research data was analyzed by factor analysis and variance analysis. The result of correlation analysis showed that the work satisfaction, the work return, the enterprise management, the work Background, while the lowest satisfaction is the work return and job background. Apparel enterprises should focus on improving the work return, business management, background factors in all dimensions, improve employee job satisfaction, thereby enhancing the level of enterprise services and sales.