人们通常认为,只有开发全新的产品才能引起轰动的销售。其实不然,给老产品以新生命也有某种异曲同工之妙。英国三家公司的实例说明了这一点。 瑞奇公司50年代生产的哈比牌清洁剂曾风行一时,但后来因竞争失败而退出市场。该公司经研究发现,英国人除了希望使厕所保持清 People often think that only developing new products can cause sensational sales. Actually, there are also some similarities in the new life for old products. Examples from three UK companies illustrate this. The Harbin brand cleaners produced by Richie in the 1950s had been popular for a while, but they later withdrew from the market due to the failure of competition. The company has found through research that the British people want to keep their toilets clean.