为实现省委省政府提出的实现旅游产业的跨越式发展,到2005年使旅游业收入占我省 GDP 的8%,我们组织了专家、学者赴乐山、眉山、宜宾、泸州、德阳等市、地对旅游业发展的现状、问题进行了诃研。通过调研,专家们认为,切实采取措施,实施精品战略,做好四川旅游对外宣传促销,是当前发展四川旅游首先应该抓好的一项工作。一、要提高对实施旅游精品战略的认识。首先,精品旅游景区、景点必须组织起来,才能更好地进行市场开发。因此,有关地方政府和景区、景点必须打破地方封锁和保护主义,才能实现精品线路的整体形象完善,使精品景区、景点真正发挥组合优势。其次,旅客对精品旅游景区(点、线路)具有广泛的认同感,市场潜力大,并有利于形成四川旅游的拳头产品,树立四川旅游的良好形象。因此,抓精品旅游线路(景区)促销与市场开发,投资小、见效快。省旅游局应将我省的九寨沟、黄龙、三星堆、都江堰、青城山、乐山大佛、峨眉山、蜀南竹海等旅游景区(景点)统一组合 In order to achieve the leap-forward development of the tourism industry proposed by the provincial party committee and government, the tourism revenue will account for 8% of the GDP of our province by 2005. We organized experts and scholars to visit Leshan, Meishan, Yibin, Luzhou and Deyang, The status quo of the development of tourism, the problem carried out research. Through research, experts believe that the effective measures taken to implement the strategy of good quality, do a good job in Sichuan tourism promotion, is the first development of Sichuan tourism should do a good job. First, we must raise awareness of the implementation of tourism quality strategy. First of all, boutique tourist attractions, attractions must be organized in order to better market development. Therefore, relevant local governments and scenic spots, attractions must break the local blockade and protectionism, in order to achieve the overall image of fine line perfect, so that scenic spots, attractions really play a combination of advantages. Secondly, the tourists have a wide range of identity to the scenic tourist spots (points and lines), which have great market potential and are good for forming the fist products of Sichuan tourism and establishing a good image of Sichuan tourism. Therefore, grasping fine tourism routes (scenic) promotion and market development, small investment, quick. Provincial Tourism Bureau should be the province of Jiuzhaigou, Huanglong, Sanxingdui, Dujiangyan, Qingcheng Mountain, Leshan Giant Buddha, Mount Emei, Shunan Bamboo Sea and other tourist attractions (attractions) unified combination